Radio on an iPad – what can it be?
So this what WIRED magazine will look like on tablet devices like the iPad.
Note the theme here: It's not about "getting on the iPad," it's about enhancing the ability of the magazine to tell its stories (and those of its advertisers) by using all-new media in all-new ways.
I fear that broadcasters will mistake the promise of these new devices for an opportunity to add a new screen to radio's portfolio of already-existing screens.
What would you do if you began from a blank canvas and had deep relationships with local advertisers and local consumers? What would you do on a device like this?
How would you tell your story more effectively?
How can you use new media to allow your clients and your fans to get more of what they want?
CBS has one way, what's yours?