This is a great book – especially for folks new to digital tools or anyone who wants to brush up on the basics.
It's a straight-forward primer for anyone confused about the muddle of digital options facing them nowadays. Scott is really good at breaking down the practical aspects of digital media and how they can be used to profit your station or business. He even recommends specific digital tools.
I talked with Scott to find out how his principles can apply to radio specifically.
Listen here or go to iTunes and subscribe to all the hear2.0 podcasts (some hot stuff yet to come, I can tell you).
For more information about Scott visit his website.