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Radio Badvertising

Here’s a post from management consultant Tom Peters’ crew called “The Museum of Badvertising.”

Delta (“Delta Gets you There”) and Century 21 (“We won’t show you houses you don’t want to see”) are lambasted for promising to deliver the most basic, low-level benefits, without saying anything distinctive and without telling us anything unique about themselves.

I could make the same criticism about lots of Radio Station TV spots – especially the ones that illustrate what the station plays with a me-too roster of artists that are literally a cross-section of any and every station and resembles nothing so much as a pastiche of music videos.


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