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Radio: “Act Quickly”

Words to run an industry by:

[Global media manager for Ford Motor Company Mark] Kaline urged broadcasters to consider alliances it may have never dreamed of before. “Maybe you need to reach out to online, to mobile, even to satellite,” he suggested.

More from Billboard Radio Monitor here.

What he’s talking about, of course, are audio channels that exist already.

Not ones barely invented.

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