Preview of Seth Godin’s new book


a preview of Seth Godin’s new book “The Dip.”

Read between the lines and you’ll see an excellent application of my argument that radio’s ubiquity, ease of use, and habitual comfort to consumers make the future ours to lose.

But only if we slog through “the dip.”

We are the “short head” of the “long tail,” and “the dip” is the proverbial darkness before the dawn.

And that’s a lot of metaphors for one sentence.

This will be the usual Seth must-read!

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