Why is it that the format carried on
America’s number one radio show is deemed too unpopular to be commercial?
That format is long-form news, and that radio show is NPR’s “Morning Edition.”
And who is this program gaining audience from?
The commercial All-News stations, the commercial News/Talk stations, and the commercial Music stations.
What do you think this means, Commercial Radio?
We have all the money in the world. Maybe it’s time to invest it in our product.