Here it is, finally. The too-long awaited Sirius XM iPhone app.
And…drumroll please…no Howard Stern, no Oprah.
Watch this absurdly breathless but nevertheless informative app tour:
Now, Sirius XM is justifiably criticized for not including its star players in its star player.
But don't be naive, folks.
In my opinion this simply sets the stage for dedicated Howard Stern and Oprah apps down the road. Each available for (get ready) a premium fee.
Now before you go ballistic on Sirius XM for charging for every piece of content and every transmission channel, recognize that these guys are trying to do what for so many digital radio players is impossible:
Give folks what they want and make money while doing so.
I can't blame 'em.