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MTV goes more mobile

MTV views mobile entertainment as its next great frontier – it’s the so-called “third screen.” Not the TV, not the computer, it’s that little one with the phone attached.

Ironically, the “original” mobile entertainment medium is a little thing called radio.

Are you up for the challenges ahead? Do you know what it means to be “mobile” for the generation weaned on the Internet?

 
 
 

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