If ever you needed evidence to suggest that the future of your radio station is what you add to the music – instead of simply how you mix it – then look no further than Microsoft’s new radio service.
It contains hundreds of streaming stations that are exactly like the ones in your local market “based on actual playlists” (thank you, BDS). But with “fewer ads, less repetition, and no annoying DJs.”
A threat to conventional Radio?
Only if we’re stupid enough to put all our eggs in the music mix basket. And only if we’re stupid enough to slather the audience with ads, bore them with repetition, and annoy them with mindless chit-chat.
Are we stupid enough?