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Mercury in the LA Times

I made the LA Times today as part of the Times’ very nice coverage of this past weekend’s Podcasting expo in Ontario, CA.

The quotation they used from me is both funny and, I think, true:

When asked whether podcasting would be the death of radio, as many convention-goers believed, Mark Ramsey, president of Mercury, a San Diego-based radio research and marketing company, replied: “It’s nice to have a rallying cry, it’s very Mac-esque 1984, but ultimately, who cares?” “Radio is in the business of distributing audio entertainment and information wirelessly and that’s what podcasting is,” he said. “That’s the same business. Is it going to kill [radio]? No. It’s going to enhance it.”

You should heed those words.

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