Meet your new Online Radio competition: Newspapers

This past week I had to the opportunity to visit online radio studios under construction.

But here's the catch:

It was at a newspaper.

The San Diego Union-Tribune, to be exact.


Signonradio_turnoff

And it will surely be another force fighting for online radio dollars with your stations and their streams.

Think about the implications of a front page banner ("What's on now") inviting 3 million unique monthly visitors to sample radio-style content from name-brand local columnists and legendary local radio talent – hear their talk shows and even call in!

Live and on-demand.

Here's a unique peak inside Ron and Marc's plans in a Q&A I did with them this past week from their very radio-like studios down the hall from the printing presses.


I STRONGLY recommend you give this interview a listen, because it may be the model many other newspapers follow in medium and large markets nationwide.


Signonradio_studios

Their online radio effort has not yet launched, but when it does it will live at signonradio.com.

Even now they have a streaming Alternative station online which features Indie tunes. And listen to this: Its average daily traffic is about 75% of San Diego legend 91X's.

Pretty amazing.

You will be hearing much more about this. And you heard it here first.

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