Measuring Listening – and Measuring What Matters

Lions and tigers and PPM, oh my!

Spark is the CBC (Canada) Radio's online and on-air collaboration and conversation about technology and culture.  And today their interview subject was yours truly.

Go to my Facebook Fan Page to hear the full interview. Or you can check it out at the Spark site.

The topic was measurement – yesterday, today, and tomorrow.

And why Canadian broadcasters – like the rest of us being introduced to PPM – should hold onto their hats (and their wallets).