Fresh Air: Marketing Gurus on Radio is an essential manual to marketing radio stations and the radio industry in an age charged with almost infinite choice and competition for the ears of your audience.
The book is a compilation of many of the interviews I’ve conducted with a wide variety of marketing gurus about radio over the past few years. Whether you’ve read them before on the web or missed them altogether, Fresh Air is a handy compliation that you’ll want to share with your staff.
And what a great holiday gift for the broadcaster on your list! (Sorry, the holiday spirit temporarily overwhelmed me).
The book also includes a special final chapter: “The Future of Radio.”
Read the Introduction.
Meet the Marketing Gurus.
Read the Chapter Contents.
If you’re a current Mercury client I’ll be getting you a copy by January.
I hope you enjoy the book!
Your feedback is welcome.