Making Waves: Radio on the Verge

hear2.0 author and Mark Ramsey Media / Radio Intelligence US President Mark Ramsey presents – and updates – some of the key themes from his book Making Waves: Rado on the Verge at the 2009 Gospel Music Association convention in Nashville.The presentation provides a clear portrait of the critical dangers facing the radio industry – and some important pathways to effective transformation.Audio includes interviews with marketing gurus like Douglas Rushkoff, Seth Godin, Joe Jaffe, Barry Liebert, Bob Garfield, Diane Mermigas, and more.