“Limitless Radio Spots Lack Perceived Value”

From CBS Marketwatch (full article):

In the last 10 to 15 years, the number of radio commercial spots has risen dramatically, with ads now taking up 20 to 25 minutes of a given hour. Jacoby told clients in a research note, advertisers see the availability of radio commercials as “limitless,” and therefore the commercials “lack perceived value.”

Radio stocks will be “stuck,” Jacoby said, “until [the] industry faces up to challenges.”

How did we get in a position where we communicate to advertisers that more means less?

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