mramsey1Sep 12, 20041 min readLaura Ries tells you how to name your Radio StationConsultant Laura Ries knows all the rules about brand naming.See if your station’s name passes these tests:#1: Short #2: Simple #3: Suggestive of the category #4: Unique #5: Alliterative #6: Speakable #7: Spellable #8: Shocking #9: PersonalizedAnd here’s her full discussion on the topic.
Consultant Laura Ries knows all the rules about brand naming.See if your station’s name passes these tests:#1: Short #2: Simple #3: Suggestive of the category #4: Unique #5: Alliterative #6: Speakable #7: Spellable #8: Shocking #9: PersonalizedAnd here’s her full discussion on the topic.
