Laura Ries tells you how to name your Radio Station

Consultant Laura Ries knows all the rules about brand naming.

See if your station’s name passes these tests:

#1: Short #2: Simple #3: Suggestive of the category #4: Unique #5: Alliterative #6: Speakable #7: Spellable #8: Shocking #9: Personalized

And here’s her full discussion on the topic.

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