Kill your Focus Groups
- mramsey1
- Nov 10, 2005
- 1 min read
I have read a lot over the past few years, and I can honestly say that I have never – NEVER – in that time read a complimentary item regarding the usefulness of focus groups.
Not one.
And this is no exception.
Let’s hope our industry isn’t testing HD radio in a focus group right now.
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