Now that both Dallas and LA have “JACK FM” stations (that’s the incredibly diverse format that “plays what we want”) it should be clear to the casual industry observer that the format is rapidly approaching the “tipping point.”
That’s the point at which it starts popping up in lots and lots of markets at once.
We’re only days away from at least one more JACK in a top market and just today I was sent a copy of the front page (FRONT page) article in the Wall Street Journal on Radio in general and that format in particular.
About a year ago I boldly predicted that by now there would be a JACK-type station in every major market.
I was wrong.
But only about the timing.