Is your Station simply a Brand – or a “Lovemark”?


What comes after brands? Lovemarks do. So says Kevin Roberts, CEO of Saatchi Saatchi Worldwide and author of the recently published book, Lovemarks: The Future Beyond Brands.

According to Roberts, Lovemarks are brands that have evolved from simply being bigger, brighter, stronger, and cheaper to being a brand that uses mystery, sensuality, and intimacy to emotionally connect with consumers. Apple is a Lovemark while Gateway is a brand. Lexus is a Lovemark but Pontiac is a brand. Container Store? A Lovemark. Storables? A brand.

In other words, brands merely fulfill needs while Lovemarks fulfill needs and desires.

To put YOUR station through the “Lovemark” test and see how you score, go here.

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