Is “contest” a dirty word?

A view from outside radio:

You’re invited to participate in an online evaluation that will help make MercuryVehicles.com even better. As a thank you for your participation to the entire evaluation, you will be entered to our promotion for a chance to win one of two 30GB iPods ($250 value). To view the promotion details, please….

“Entered to our promotion.”

“Promotion,” not “contest.”

Is “promotion” a more attractive proposition than “contest”?

Somebody should research this.

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