And would you believe it’s via…
If the podcasters get to the cell phones before your radio station does, where does that leave radio as a source of mobile audio entertainment and information?
…they’re YOUR podcasts.
Meanwhile what’s the timeline for cell phones to receive conventional radio broadcasts? What about HD broadcasts?
The future is here already, my friends. And it’s as close as your cell phone.
Question: When was the last time a humongous radio broadcasting company purchased a technology company?