Internet Ad spending to overtake Radio?
Spending on Internet ads will overtake billboards and other outdoor advertising next year, and close the gap on radio in 2008, a new report said.
So says this New York Post piece, from a report by global media firm Zenith Optimedia.
Now Zenith is, like the name says, a global firm, and its projections are international, not U.S., ones.
How much of radio’s business should be coming from those websites that we can so easily and readily and inexpensively push listeners to?
Which are you promoting more aggressively, your website or your HD-2 channel?