If you’re a Marketer, you’re a Liar


So says my marketing hero Seth Godin in his forthcoming book, profiled in brief here.

It’s about the power of storytelling in the marketing process. Interestingly, this was this same theme that motivated me to do a Q&A with a well-known Radio storyteller. Look for those details soon!

Here, too, is Seth’s new blog built to plug the new book and amplify its message.

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