If you don’t entertain the listeners, they’ll entertain each other

Here’s a CBS News story (video) on the rise of Podcasting.

Great PR for what’s presented as a “new medium.” Although technically I think the reporter said “new media,” but now I’m splitting hairs.

And except for Adam Curry’s slushy metaphor (“we’re just scratching the surface of the iceburg”) it’s a fine glimpse into the future.

Remember the theme of some of my recent pieces: Control. That’s where it’s at. Power to the people.