There’s another study out by Bridge Ratings and another news release has been issued, dutifully reported at length in the radio trades.
I, however, am going to ignore it.
Here’s why, from the Bridge Ratings website:
Markets measured: Los Angeles, Phoenix, Chicago, Nashville, Boston, West Palm Beach
Now I don’t know about you, but I’d rather not make global conclusions about trends in radio listening from six markets, let alone these six, highly unrepresentative, markets.
While Bridge Ratings did not hide the fact that its sample frame was so limited, you’d never know it by reading the radio news.
Expect more from your news sources, folks.