If a book isn’t a book, then can’t radio be something other than radio?

Publisher Harper Collins introduces V-books.

Now a book isn't on paper.  And it isn't an e-book.  And it isn't an audio book.

It is, in this case, a 23-minute riff on the book in video form by its author.

Available for sale at Amazon.com.

So let me ask you…

If you can disaggregate the "book" from a book and monetize it, how can you disaggregate the "radio" from your radio station and monetize that?

And if you think this is an obtuse philosophical exercise, wake up to your future.