What if it were easy to create and publish your own audio to the web and then have it automatically download into every iPod?
I mean, what if it were really easy?
Odeo, a company that wants to turn the hobbyist phenomenon of podcasting into a business. A big one.
Here’s what the New York Times wrote about the podcasting:
While still too much in its infancy to be considered an immediate threat to the radio industry, podcasting does present the prospect of a growing army of iPod-toting commuters who take programming decisions out of the hands of broadcasters and customize their own listening.
By the way, according to a new survey, 11% of adults 18+ have iPods or other mp3 players.
Do you have that much of your market?