I, Podcaster

What if it were easy to create and publish your own audio to the web and then have it automatically download into every iPod?

I mean, what if it were really easy?


Odeo, a company that wants to turn the hobbyist phenomenon of podcasting into a business. A big one.

Here’s what the New York Times wrote about the podcasting:

While still too much in its infancy to be considered an immediate threat to the radio industry, podcasting does present the prospect of a growing army of iPod-toting commuters who take programming decisions out of the hands of broadcasters and customize their own listening.

By the way, according to a new survey, 11% of adults 18+ have iPods or other mp3 players.

Do you have that much of your market?

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