If I told you Howard Stern (the radio guiy, not the alleged Anna Nicole sperm donor) just got engaged, would you want to hear him talk about it?
And if you could – even for a few minutes – for free – would it increase the buzz on the program? Would you tell someone what you heard? And would they want to hear it too?
Would it increase the odds – just a little – that you might subscribe to Sirius?
Would it make subscriptions rise if you could hear some portion of Stern’s show for free?
The answer, my friends, for many folks is a big “yes.”
When will Siriius see the light and realize the best advertising for their premium content is what’s free?