Selling a radio.
That’s exactly what the industry needs to do to make a success of HD radio.
But how do you do it?
You make the radio unique and you make it essential, that’s how.
And that’s not only a function of content, it’s a function of design. Don’t discount either element, because when you buy a radio you’re really buying both it’s content and its design – both represent what the product can do for you. Both are central to the user experience.
For proof, look no further than this new radio, co-branded with the Red Cross. “The definition of necessity.”
Now that’s a radio that’s different.
Finally, you let folks know it’s there. Witness the half-page ad for this radio in today’s USA Today, just a few short weeks ahead of the beginning of hurricane season.
And memo to the industry: If it’s a cool piece of equipment you’re selling, it helps to SEE it.