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How to have your Podcasts and eat your revenue cake, too

KFMB’s Tracy Johnson commented on the Heineken podcast piece I posted below, and his comments are so right-on I wanted to share them with all of you:

So, shouldn’t we focus on an opporutnity to advertise Heinneken, etc. to increase the exposure of their podcasts? Instead of running spots for their product, we run spots for their podcasts…and they market their beer through their podcasts. What better vehicle than radio to tell listeners about a cool new music feature that you can get for FREE. We need to aggressively embrace the technology and market our air time to companies to increase their exposure…that’s what we do as a business!

I could not have said it better myself.

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