From Inside Radio:
The RAB uses kids to plug radio’s connection to tweens. We spotted about a dozen kids wearing shirts in the convention hall with slogans such as “I like to [listen to] FM on my iPod” and “My mom won’t let me [listen to] Howard anyway.” That was a viral marketing stunt to attack the misconceptions buyers have about radio.
How many tweens listen to FM on their iPods? Or should I ask, do any?
How many tweens have purchased a satellite radio? Or should I ask, have any?
When you promote something that looks, feels, smells, and tastes like a lie, it’s a lie.
And everybody knows it.