From an interview by Guy Kawasaki with Rohit Bhargava, author of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.
The…first step is to focus on what I call the three core elements of personality: being unique, authentic, and talkable. This means making it ok for your employees and customers to talk about you. It also means crafting a backstory and taking advantage of your “personality moments.”
So ask yourself these questions about your radio station’s brand:
1. Are we unique?
2. Are we authentic?
3. Are we doing things worth talking about and making it easy to talk about us?
If the answer to any of these questions is “no,” then you may have personalities, but you don’t have a “brand personality.”