How to Capture Teens

It’s amazing that so many broadcasters who live with Teens know so little of their attitudes and habits, even in these “enlightened times.” Proof that the “generation gap” lives on.

What, in fact, do teens want?

According to this article, “to reach teen consumers, brands must provide freedom, enhance relationships, connect consistently, build one-to-one dialogue, and above all, let the teens lead.”

These are things that very, very few radio stations do.

Maybe that’s another reason why iPods are so attractive.

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