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How (not) to use Facebook

Are you on Facebook because you view it as a new way to market your radio station?

Well maybe you're missing the point.

Here's advice on how to leverage a presence on Facebook from eMarketer CEO Geoff Ramsey:  "If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group.”

He also suggested keeping fans of your brand pages happy by giving them a lot of content and letting them "share the love" with others.

Too many of the stations I see on Facebook view it as a promotional platform rather than a community one.

Are you giving the audience what they want – or are you giving them what you want?

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