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How hard do you have to sell “Free”?

Inside Radio reports that the New York State Broadcasters Association is offering a $10,000 prize for “the best pro-Radio, anti-Satellite ads.”

My apologies in advance for those of you who think I can be too negative, but this is absolutely the worst idea I’ve heard in a long time.

An association of broadcasters should be about creating a community of shared ideas and reasons to listen to association members. Not about creating a pile of garbage for Radio to defend itself behind like we’re the road-show production of Les Miserables.

Radio’s content should be its draw. If we have to produce spots to convince listeners to listen to FREE Radio and not to PAY for Satellite, then we should spend less on pro-Radio spots and more on pro-listener content.

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