top of page

Hilarious proof of my outrageous claims

A few days ago I argued that context was important in evaluating new music and that most pre-testing of new music fails in part because the respondent doesn’t have enough non-hook to make up his/her mind.

Check out this clip and tell me if that song doesn’t sound a lot better thanks to the video.

I’m right. Context matters. Case closed.

0 views0 comments

Recent Posts

See All
bottom of page