Hey Podcasting zealots, read this…

From a new study by the PEW Internet & American Life Project:

Only 13% of online Americans “have a good idea” about what Podcasting is, and only 9% know what an RSS feed is.

No matter how you slice ’em, those numbers are small.

Surely, they’ll grow in time. But it’s important for us all to know which side of the “bleeding edge” of technology the audience is on.

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