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From Zero to 6% of Revenues in 6 months: Transforming your Station’s Digital Strategy

More than a few stations and radio groups are now earning a significant fraction of their total revenues from digital sources.  And one of the ones that impresses me most is Gap Broadcasting.

Gap puts to work some of the stuff I (and others) have been talking about for some time.  Check out this conversation with Erik Hellum, President of Gap West Broadcasting, and learn some of their secrets.

MP3 File

And here's a presentation prepared by Gap which outlines some of those strategies in vivid detail.

Transforming Radios Business Model With Multiple Revenue Streams

View more OpenOffice presentations from mramsey1.

The point I want to make is this:  Digital isn't an add-on.  It's part of a wholesale redefinition of the radio business that is way beyond whether or not you have a "good website."

Gap gets that.  You should too.

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