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From Zero to 6% of Revenues in 6 months: Transforming your Station’s Digital Strategy

More than a few stations and radio groups are now earning a significant fraction of their total revenues from digital sources.  And one of the ones that impresses me most is Gap Broadcasting.

Gap puts to work some of the stuff I (and others) have been talking about for some time.  Check out this conversation with Erik Hellum, President of Gap West Broadcasting, and learn some of their secrets.

And here's a presentation prepared by Gap which outlines some of those strategies in vivid detail.

The point I want to make is this:  Digital isn't an add-on.  It's part of a wholesale redefinition of the radio business that is way beyond whether or not you have a "good website."

Gap gets that.  You should too.

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