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For your clients

Hey radio managers, here’s a document that should be required reading for your copywriters.

It’s from the grand old man of American advertising, Claude Hopkins. It’s called “Scientific Advertising” and it was written early in the century.

Last century.

P.S. You might also read it yourselves, since it will enable you to do a better job for your clients and sell more of their stuff.

P.P.S. It might make a nice client gift!

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