Here’s what Arbitron tells me:
For Spring 2007, 6,746 stations reported to Arbitron that they stream. Of the 14,829 FCC-licensed AM and FM stations on file, that’s 45.5%.
Now obviously the streaming proportions rise as the market size rises. But are you as alarmed as I am that so few radio stations actually have an online stake in their future?
Granted, streaming the audio is not the only way to plant a flag online. But if distributing your content online isn’t a main reason to BE online, then you need to go back to square one.