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Everything you wanted to know about Ratings by Cell Phone

…but were afraid to ask.

I had a long list of questions for The Media Audit’s Phil Beswick and Jim Higginbotham about their plan to measure radio audiences by smart-phone.

I already have a bunch of critique points from Arbitron which I’ll post tomorrow – to be followed by TMA’s response.

Enjoy the podcast. It’s 25 minutes long and worth a listen.

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