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Everything a Radio Station should know about Podcasting

"Podcasting" is like TiVo for your iPod. It’s a way to automatically download valuable audio content to hear at your convenience. If that sounds like the funtion of Radio, then you will understand why you should know more about this.

Whether you want to know more about it or start practicing it, this is a superb summary, folks! And it’s required reading if you’re interested in the future of your profession.

Courtesy of Ray Edwards at Radio X-Factor.

Note: Read all the comments – many from Radio guys – at the bottom of Ray’s piece. The amount of juice this topic has will terrify you. Better get busy and start podcasting, friends.

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