Every leader in the radio industry should watch this
…especially the last five minutes.
Some outstanding weekend viewing from Benjamin Zander, author and conductor of the Boston Symphony.
Not just for Classical music fans. Not at all for Classical music fans, in fact. But for leaders who forget that leading is about creating awesome visions worth aspiring to. Awesome visions you are convinced “you can live into,” as Ben puts it.
‘If the eyes are shiny, you know you’re doing it,” says Zander.
“How many shiny eyes are around you?” radio industry leaders.
It makes a difference, the words coming out of your mouth.
Use them wisely. Use them well.