This video outlines the ways that our clients will and are increasingly using social media to go direct to their customers.
There are two ways that this is relevant to broadcasters:
1. To understand that this is the direction you must head with your own brands – whether or not you have the "time" or "resources"
2. To understand that there is a place for broadcasters to help their clients go direct to their customers using these tools with the help of the "expert staff" of your own local media company (or what used to be called your "radio station").
(If you don't see the video, click the post title)