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Do you prove your claims?

If you want people to believe them, you’d better.

WYSP in Philly, for example, argues that it plays more Rock after their (Stern) morning show than arch-rival WMMR, and they back up that claim with graphic evidence, portrayed hour-by-hour.

Anyone in search of proof is directed to the website, and there it is, updated daily.

Yes, daily.

Talk about reinforcement.

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