Core Values and why they matter

One of the topics I chit-chat a lot about lately is a station’s core values.

This is like Chinese for most stations, but for the very best it’s an essential piece to the branding pie.

And it’s not unique to Radio, folks. Quite the contrary.

Here, for example, are the core values of Whole Foods, a natural, upscale supermarket out here on the left coast and a helluva good place to shop.

Read it and weep. You have something like this for your radio station, don’t you? Hmmm?

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