Content: The “C” word

Here’s how the equation works:

If you have unique and compelling content, you can distribute it across an infinite variety of channels, such as this deal between MTV and Sprint.

If you are playing the more-music game, anybody – in or out of radio – can distribute that same exact content on an infinite variety of channels.

As an industry, it’s time to decide who we want our competition to be.

No one.

Or everyone.