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Communication is now “Entertainment” – and vice versa

The “Netpop | Connect: Social Networkers US” report reveals that at the same time as online communications has increased, the time spent on traditional forms of online entertainment has declined 29%, and is now down to 19% of total online time.

This, Netpop said, is changing the face of how entertainment is defined, and giving rise to a new form of leisure built around talking, sharing, and providing opinions and perspectives.

These findings have many implications for marketers and others with a stake in the social media world, the report said. 

Among them: 

Websites need to give more space to user-generated content to enhance content and connect directly with users or users will create their own venues that are harder for companies to track and participate with effectively. 

New ways of engaging consumers must be developed that enable companies to listen to and promote their brands through information sharing based on mutual respect and transparent communication.

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