Clear Channel, the Dot Com
Under the noses of a lot of broadcasters Clear Channel is becoming an Internet company.
And, in my opinion, there’s no better way to usher zillions of consumers to the Internet (and the content and advertising that await them there) than to let your radio stations do the ushering.
Says CCU’s Evan Harrison:
We no longer just compete with AOL and Yahoo or Entercom and CBS — we’re now an audio and a visual business competing with most media companies for audience as it pertains to entertainment, music and news, etc.
In the future, you’ll increasingly see our radio stations used as the promotional arms for our websites rather than vice versa.
Are you building your sales organization for that future?