Clear Channel knows Viral Marketing

Viral Marketing, for those who don’t know, is the mechanism whereby branded fun stuff spreads like wildfire online, carrying your station’s message with it.

It’s a primary word-of-mouth tool which you’ve heard me talk about if you’ve seen me do my Buzz Marketing presentation.

In case you think Radio doesn’t know from nothin’ ’bout birthing viral, get a load of this pilot program from Clear Channel, soon to debut on bunches of stations nationwide.

Clear Channel is diving in headfirst to the viral world. This particular virus is from Clear Channel Denver and creators Mike O’Connor, F Poff, Cameron Walker (animator), and voice guru John Frost.